If you can, think about this…How come people tell you to focus on your target market, but never tell you how to find your target market? It’s almost like someone telling you to work hard, but never telling you how to work hard. What if there was a way we could help you find your target market, and double—even triple the number of people who engage with your brand, and support your brand? Imagine how much more money you could make, if you could just get the right people to support you. Keep reading...
If you’re a musician, there is a good chance that promoters are offering you all kinds of marketing opportunities , right now. You’ve heard the pitches before. “I can get you in front of 50,000 people if you give me $1000.” “If your serious about your career you should invest in yourself. “ Now, we are not here to say if these promoters are legit or not. And we are not saying you shouldn’t invest in yourself. But we are here to help you get the most for your money ,when it comes to digital marketing. In particular we are here to talk about E-Blast. Every artist gets offered an e-blast campaign at one time or another, and we want to make sure you don’t get ripped off.Therefore, we have put together a list of 10 things you should ask before paying for an e-blast campaign. Lets dive in.
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Everything you learned about digital marketing... is wrong
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Do you ever stop and wonder why mixtape covers really matter. Think back to the time when someone handed you his or her mixtape without a mixtape cover. Imagine the first thought that went through your head.
Are you one of the 295 million artist who are beating their heads against the wall trying to figure out how to get people to click on your links. What if we could help you get people click on your links, could you imagine how much exposure you would get. If you dare, we challenge you to read these five steps and incorporate them into your marketing campaign.
Mixtape Cover Designs are reshaping the way consumers engage with music. Every day 95% of the mixtapes released are skipped over due to mediocre cover art. As a result, more artists are receiving a smaller number of streams and downloads for their music. Emerging artist who ignore the importance of a mixtape cover are limiting the success of their mixtape campaign. Every artist should put an emphasis on the importance of his or her cover art.
Your mixtape cover is the first point of contact a fan has with your music. For this purpose you want your cover art to stand out to potential listeners. In order to stand out you must appeal to the interest of your target audience. Essentially, you want to make sure your mixtape is relevant to your music and the time. Often great music is skipped over because of outdated mixtape covers, leading to mixtapes with zero plays. Therefore it is important to stress that your graphic designer has a relevant eye. Equally important, you want your mixtape cover to summarize what the mixtape is about. Doing this, your mixtape cover will stay true to your music and your target audience. If you’re a backpack rapper with a mixtape cover resembling the trap you are easily going to lose the trust of your target audience. In marketing trust is the only thing that helps you keep a relationship with your fans. With that said, the start of your relationship is your mixtape cover.
In addition, mixtape covers also determine which digital platforms will accept your music. Digital platforms such as Itunes have strict rules against blurry cover art. Alongside Itunes, there are a number of blogs and websites who will not take your mixtape serious if you do not take it serious. Simply because it does not integrate well with their website or blog. As a result, you will potentially miss out on streams and plays. In short, you want to make other people proud to promote your mixtape as well.
Given these points, let us help you bring your vision to life. But seriously, whether you hire Vision Scope Media for your next mixtape cover or someone else, make sure you are always receiving high quality mixtape covers.
Breaking into the music industry, Talented Tony’s new mixtape “Hustle” is underway. In his eyes it’s all or nothing. Therefore he’s pouring his last into it, money, emotions, and time, determined to blow. Talented Tony didn’t have an artist manager, or the support of someone with a big name. It was just him. Not having the time or the resources to understand the business side of the music industry, he was driven to release his mixtape.
While recording his mixtape, Talented Tony would always pass Prepared Johnny working on his mixtape in the other room. Talented Tony made fun of Prepared Johnny because he was always focused on more than just music. Not having the slightest clue of why everything else was just as important as the music, Talented Tony boasted about his bars and how he was ready to drop.
Weeks passed, and it was time to pick up the final mix. Talented Tony was going to release his mixtape like Drake and Beyonce. His plan was to shock the Internet, and give them zero notice about his mixtape. Storming out of the studio, Talented Tony rushed to a computer and uploaded his mixtape with a mixtape cover he made using an Instagram app. While uploading his mixtape online, Talented Tony saw Prepared Johnny’s new mixtape cover at the top of every website he visited. Transfixed on the count down, and the VisionScopeMedia logo,Talented Tony felt jealousy for the first time. This made Talented Tony aggressively tag all of his loving friends on Facebook saying “ Check Me Out”.
1 week, 2 weeks, 3 weeks, Talented Tony watched his number of plays slowly inch. Feeling himself becoming upset with the Internet, he couldn’t understand why people didn’t click his link. With zero patience, Talented Tony shoved his mixtape in people’s dm’s and inboxes. Feverishly scrambling to get his new mixtape heard, Talented Tony was stopped in his tracks by the radio. Due to the bad reception he had to check to see if he was hearing it clearly. Prepared Johnny was on the radio receiving request from his fans to keep playing his song.
Talented Tony just couldn’t understand. His mixtape was hot and it was on the Internet. He did the same thing Drake and Beyonce did, and he was far more talented than Prepared Johnny. What is the problem, he asked.
In the midst of his rampage, Talented Tony finally realized the music industry wasn’t just about talent. The more he came to grips with this, and the more he seen the media sharing Prepared Johnny’s mixtape he learned one thing.
Talented Tony was never a Prepared Johnny. As a result, Talented Tony would never get heard until he learned to be prepared. The music industry is 90% business and 10% talent. Don't just be a Talented Tony, learn the business.